JFA’s New “My Proposal Campaign”


Valentine’s Day is right around the corner; this is the most popular time of the year for marriage proposals. Jewelry For All invites viewers to submit their creative idea for a marriage proposal for a grand prize. The winner (to be voted by JFA’s online community members) will be given a JFA engagement ring for their proposal which will be filmed and streamed live online and shared in real time on JFA website and networks.

** This is an assignment for my Viral Marketing class. This video and post are all apart of a mock campaign for this course.


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